Over the past few years, an interesting transformation has occurred in the business world. Social media has become less of an optional marketing opportunity and more of a priority. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer acquisition strategies for businesses. This is especially true for startups working with smaller budgets and grassroots campaigns.

However, despite its importance, very few startups and new ventures understand how to maximize the potential of social media.

Marketing on a limited budget.

There is an incredible burden on startups to maximize marketing dollars without compromising quality. It’s a fine line, and one that not every entrepreneur understands. On one side, you’re being told you won’t succeed unless consumers know your products and services exist (which takes a heavy marketing and advertising investment).

Read more of this article at Inc.com