Social Media

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How to Scan a QR Code on iPhone and Android

QR codes are everywhere: these little pixelated squares appear on billboards and poster ads, in magazines and on product packaging.  If you’re wondering whether your smartphone or tablet natively supports QR Codes, let’s go over how to scan a QR code with an iPhone or an Android device. What are QR Codes? Before we go[...]
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A Social Media Guide for Startups and Entrepreneurs

By Samuel Edwards , inc.com… February 17th, 2018 Over the past few years, an interesting transformation has occurred in the business world. Social media has become less of an optional marketing opportunity and more of a priority. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer acquisition[...]
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How to Use Facebook Custom Audiences: A Step-by-Step Guide

By Christina Newberry, Hootsuite… September 5, 2018. With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows you to minimize your ad[...]
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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

By Brian Peters, Buffer…     Originally written Feb 8, 2018. Last updated Oct 25, 2018 The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be[...]
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