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How to Use Facebook Custom Audiences: A Step-by-Step Guide

By Christina Newberry, Hootsuite… September 5, 2018. With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows you to minimize your ad[...]
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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

By Brian Peters, Buffer…     Originally written Feb 8, 2018. Last updated Oct 25, 2018 The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be[...]
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